Mat Made x Standard Issue: A Collaboration Rooted in Brazilian Jiu-Jitsu
Brazilian Jiu-Jitsu has always been more than a sport. For Standard Issue founder Jarod Lee, it’s been a lifelong passion—a discipline that shaped his approach to life, design, and community. That connection comes to life...
"Don't worry about Brooklyn, I'll continue to flame..." expressed by our favorite all time rapper Jay-Z on his record, "The City Is Mine." That being said, or the dozens of other lyrical notions of support towards the borough of Brooklyn Hov has shared with us over the years, you can only imagine the excitement for us internally when the "God MC" was spotted in our heather ash crewneck we created for the Brooklyn Museum's inline run of merch. Can only imagine one day the man that used no pen to document his raps will have a permanent exhibit at the museum dedicated towards his artistic contributions to the world. Its the roc you bastards.