At its core, Standard Issue has always been about restraint.
Clean lines. Thoughtful construction. Pieces that don’t need to say too much to stand out.
But every brand has a signature.
For us, it’s our font.
The Go Bold Collection is a focused exploration of that identity — a subtle but intentional expression of the typography that defines our name.
Shot by the incredibly talented Colin Tilley, the lookbook brings a sharp, elevated perspective to the collection.
Through his lens, the garments feel grounded but refined — a balance of simplicity and presence.
Nothing overdone. Nothing forced. Just the pieces, exactly as they are meant to be worn.
The collection builds on our most trusted silhouettes:
Each piece carries the Go Bold type treatment — a direct nod to the foundation of the brand.
Set against classic black garments, the branding feels intentional, not overpowering.
At the center of the collection is the silk bomber jacket — the most elevated piece in the lineup.
Finished in a black-on-black execution, it features tonal branding that reveals itself only up close.
It doesn’t compete for attention. It rewards it.
This is the piece that captures the full spirit of the collection:
refined, deliberate, and built with purpose.
The Go Bold Collection isn’t about being loud.
It’s about owning what’s already there.
The font.
The name.
The foundation we’ve built everything on.
This collection is a reminder that sometimes the strongest statement is simply being clear about who you are.
The Go Bold Collection is now available in limited quantities.
A focused release, built on the pieces you already know — just seen through a different lens.
