Standard Issue
A Uniform for the People
Our Philosophy
At Standard Issue, we believe in the power of simplicity. We’ve taken the classic American silhouette and elevated it for the modern man—creating pieces that feel effortless but never ordinary. It’s all about the details: clean lines, perfect fits, and quality you can feel.
The Journey
Our journey started in 2017 with one goal: to craft the perfect tee. Founder Jarod Lee set out to design pieces on his own terms—rejecting fast trends and focusing on timeless essentials. From that first tee, we’ve expanded our philosophy across a full range of garments that fit seamlessly into your life.
The JSP Collection
In 2014, Jarod and Jimmy started JSP, which is now one of Standard Issue’s in house brands. And after picking up where they left off, in 2016 along with the help of Jimmy, Jarod shifted direction once again to focus on their brands, Standard Issue and JSP. Together they bring attention to detail and the focus of comfort and quality for everyone to experience with their range of apparel.
Welcome to the Rotation
We don’t just want to be another brand in your closet; we want to be the brand. The one you reach for every day. The one you trust for its comfort, durability, and understated style — your daily uniform.